![]() ![]() That means if your website doesn’t work nicely on a mobile then expect to get a ranking penalty. Google has for some time penalized websites that do not offer some form of responsive or adaptive design for mobile users. If losing potential customers isn’t enough to convince you as to the value of having a responsive website, then perhaps the thought of losing search rankings might be. Odds are high that these users would abandon these websites in favor of a responsive equivalent. They would be hugely frustrated as it would involve doing a lot of ‘pinch and zoom’ actions to be able to adequately see the content on those respective websites. Imagine if all of these millions of users had to look at non-responsive websites on these devices. You’ll see that by far the most prevalent screen sizes are small (i.e. ![]() Take a look at the data below (provided courtesy of ). Why? Quite simply because the number of people who now use mobile devices to browse online has shot up in recent years and this trend towards mobile devices (and therefore smaller screens) shows no sign of slowing. Responsive websites have gone from being a ‘nice to have’ feature to something that is now pretty much mandatory for any website. A great responsive web design should seamlessly flow from device to device whilst ensuring the optimal browsing experience is maintained. ![]() This ‘responsiveness’ happens so seamlessly that you might not have even really noticed it. That means they look great on an iPhone or a desktop computer and everything in-between. Responsive web pages perform a clever trick by resizing themselves to fit the screen of the device that is being used to view the website. Have you always wondered how many modern websites seem to ‘fit’ so perfectly regardless of the device you are using to view them? Coding a responsive web page is a common practice that is now widely prevalent across many new websites today. ![]()
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